marketing research

Historically, sensory research has been conducted in person. But, as we’ve all learned the hard way over the last year and a half, sometimes circumstances beyond our control ultimately force change. While the pandemic necessitated a move to online methods for marketing research in general, this transition has been particularly difficult for sensory research. It’s certainly been a learning experience for many; however, we believe the change has also created an opportunity to explore the rich insights that can be obtained through virtual methods, not to mention the convenience and flexibility it can provide. Here’s how to ease your transition to online and why your moderator may be your biggest ally in the process. Read more →

As brands contend with increasingly distracted and ever more demanding consumers, success depends on effectively using all the marketing tools at your disposal. Yet, there may be five of them in which you are overlooking: the senses. Or more specifically, how they work together to create a sensory experience that helps you achieve an emotional connection with consumers; which in turn, gives you a competitive advantage. It’s this understanding that has helped propel some of the biggest brands in the world – Apple, Starbucks, Hershey’s, Mercedes Benz, Disney – to greater success. Here’s how sensory research can help your brand, too. Read more →