Capabilities

Capabilities

With expertise in marketing research, product research, and sensory science, our insights guide you throughout your product’s life cycle, from concept through consumption.

We draw from a broad range of qualitative and quantitative methodologies to reveal the “why” behind consumer’s decisions and to present a clear road map of actionable recommendations.


Exploratory

The first step in building a product offering is understanding your consumer, their needs, their aspirations, and the marketplace.

Our Exploratory Research leverages a multitude of standard and innovative techniques to deliver a comprehensive understanding of the consumer landscape, thereby guiding your business decisions.

Brand Positioning
Co-Creation Sessions
Ethnography
Focus Groups & Interviews
LinkLabs℠
Mobile Diaries
Online Discussion Boards
Priorities Maps
Shop-alongs


Concept

There are so many great ideas. . . but how do you know if your great idea is relevant for your brand or if it makes sense for your business strategy?

Our Concept Research applies a breadth of traditional and proprietary approaches to connect consumer priorities with aspirational needs, ultimately helping you understand which concepts deliver the most compelling propositions to your consumers.

Qualitative Concept Evaluations
Concept Optimization
Concept Writing
Concept Sorting & Testing
Conjoint Analysis
Flavor/Frangrance Line Exploration TURF


Consumer Sensory Testing

Developing superior products requires a comprehensive understanding of how your consumer interacts with your product.

Whether you need to identify essential product attributes, assess packaging or shelf appeal or understand product usage, our Product Research leverages a variety of approaches. . .so you can optimize your product and package offering in the marketplace.

 

 

Product Labs & Attribute Development


Focus Groups

Interviews

Link Labs®

Product Flights

Package Testing


Ergonomics

Functionality

Materials

Portability

Shelf Presence

Usability

Usage Instructions

Product Testing


Category Appraisal

Central Location Tests

Home Use Tests

Key Driver Analysis

Taste Tests

Sensory


Category Appraisals

Discrimination Testing

In-Context Sensory Panels

Semi-Trained Consumer Panels

Virtual Sensory Panels

Client Panel Services


Marketing

We believe a successful product is a holistic offering where product, packaging and messaging are aligned.

Our Marketing Research leverages a suite of research tools to help you understand the entire product experience and craft a cohesive offering in the marketplace.

Advertising Testing
A&U
Brand Positioning
Customer Satisfaction & Loyalty
Forecasting
Mobile Shopper Research
Packaging Graphics
Web Usability


Analytical Sensory Research

Our Analytical Sensory Research is conducted in partnership with our sister company, The Institute for Sensory Research, a nationally-recognized, full-service sensory research organization providing sensory research solutions, sensory panel administration and sensory testing facilities.