Labeling demands, snacking occasions, functional foods, cannabis-infused, plant-based protein… and the list goes on! It’s a significant understatement to say that food and beverage consumers are increasingly complex in their product and packaging requirements and aspirations.
With twenty years’ experience, Blueberry understands the complexities of conducting food and beverage market research. From time of day testing for certain food groups to appropriate serving temperature, from occasion-based usage to healthy v. wholesome perceptions, we’ve conducted research for virtually every food and beverage category and throughout every part of the product life cycle.
Each category in the food and beverage industry has its own complexities. The team at Blueberry is well-versed in the food industry and keeps up to date with trends and news, so we can keep your projects relevant and provide insights that fit in the macro-landscape of your product category.
We deliver meaningful, actionable insights for every category in the food & beverage industry, from international manufacturers to artisan, start-up and specialty companies.
Candy and Confectionary
Bread / Bakery
Central Location Tests (CLTs)
Home Use Tests (iHUTs)
Online Discussion Boards