Clean and green ingredients, socially-conscious choices, customized product experiences. . .Our market research illuminates the individual and external influences on consumer’s decisions for their personal care products.
From textural cues to perceived efficacy, from in-home to in-lab testing differences, from balanced recruiting for skin /hair types to constructing research that uncovers the body care experience, our expertise encompasses the sensory and aspirational elements of personal care products.
Our research plan uncovers insights to help build distinctive and successful products.
Cosmetics
Fragrance
Hair Care
Sexual Health
Skin Care
Oral Care
Eye Care
Nail Care
Tools & Brushes
Our Methods
Central Location Tests (CLTs)
Taste Tests
Home Use Tests (iHUTs)
Sensory Tests
Ethnographies
Shop-alongs
Mobile Diaries
Online Discussion Boards
Agile Methodology
Our Work
Product Adoption
Product Quality
Product Function
Claims Work
Packaging
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