Operations Update
We are operating as usual, although we are postponing all in-person research for the next few weeks as we await further information.
What MR Solutions are Available
While COVID-19 is new to all of us, conducting marketing and sensory research online, at home and via phone is not. In fact, we have a lot of experience doing it! Here’s how to get consumer insights in a time of social distancing:
Qualitative Solutions
Online qualitative solutions are efficient, affordable and insightful. And with so many people staying home, this is a good time to reach your consumers. We offer online focus groups, mobile ethnography, online discussion boards, and web-enabled in-depth interviews.
Quantitative Solutions
Home Use Tests deliver analytical insights while minimizing personal interactions. Our experienced team will recruit and field HUTs anywhere in the U.S.. And, we excel at designing online concept and packaging tests, too!
Sensory Solutions
Shelf-life studies, sensory snapshots and even discrimination testing can be conducted at home by our trained sensory panel. In fact, they have extensive experience working remotely as well as on-site. We conduct protocol and lexicon instruction via video and then ship product to panelists.
Help for Overworked Insights Teams
Our flexible, experienced team regularly works remotely, and our systems are built to securely support off-premise operations. We’ll help keep your research on track, even when everything seems so surreal. Examples include agile ad hoc research, meta analysis of older data and report writing.
Let us help you achieve your insights goals. Please reach out.
Be well.