The Consumer Experience Landscape® (CEL) — Blueberry’s research model for marketing innovation – is a powerful foundation for product pipeline development. Unlike other proprietary research models, the CEL® connects consumer realities to product attributes, resulting in innovations designed to succeed in the real world.
Through qualitative and quantitative exploration, the CEL® illuminates needs gaps and opportunities between current and ideal consumer solutions.
The CEL® provides clear, immediately actionable guidance for developing innovative product and packaging solutions that meet emotional, aspirational and behavioral needs.
