In an increasingly stressful world, consumers rely on comfort and reassurance from their pets. And so, caring for those pets often encompasses personal, aspirational elements, such as health, wellness, sustainability and transparency.
From premium foods to holistic products, from senior care to sophisticated accessories, Blueberry brings 20 years of expertise to the pet care industry. We excel at exploring the emotional connections that reveal the true motivators for product choices.
Our insights connect pet parent aspirations with product attributes to deliver meaningful, actionable insights for the pet care industry.
Grooming
Feeding
Transportation
Supplies
Accessories
Accessories
Health & Wellness
Holistic & Gourmet
Our Methods
Central Location Tests (CLTs)
Taste Tests
Home Use Tests (iHUTs)
Sensory Tests
Ethnographies
Shop-alongs
Mobile Diaries
Online Discussion Boards
Agile Methodology
Our Work
Product Adoption
Product Quality
Product Function
Claims Work
Packaging