sensory research Archives - Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 19:10:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg sensory research Archives - Blueberry https://www.blue-berry.com 32 32 Why Moderators Matter Even More When Moving Sensory Research Online https://www.blue-berry.com/news/why-moderators-matter-even-more-when-moving-sensory-research-online/ Wed, 27 Oct 2021 11:23:12 +0000 https://blue-berry.com/?p=1690 Historically, sensory research has been conducted in person. But, as we’ve all learned the hard way over the last year and a half, sometimes circumstances beyond our control ultimately force change. While the pandemic necessitated a move to online methods for marketing research in general, this transition has been particularly difficult for sensory research. It’s […]

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]]> Six Reasons for Using Sensory Research https://www.blue-berry.com/news/six-reasons-for-using-sensory-research/ Tue, 07 Sep 2021 12:17:10 +0000 https://blue-berry.com/?p=1671 As brands contend with increasingly distracted and ever more demanding consumers, success depends on effectively using all the marketing tools at your disposal. Yet, there may be five of them in which you are overlooking: the senses. Or more specifically, how they work together to create a sensory experience that helps you achieve an emotional […]

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]]> What We Do, at a Glance https://www.blue-berry.com/news/what-we-do-at-a-glance/ Thu, 13 Feb 2020 14:29:12 +0000 http://www.blue-berry.com/?p=1176 We get it. Digging through pages of website data is a hassle. So, here’s a quick view on what we offer. The gist – we’re a full-service marketing research agency, which means qualitative, quantitative and sensory research, and we do it all. . . anywhere your research takes you.

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]]> Creating Differentiation in a Cluttered Category https://www.blue-berry.com/news/creating-differentiation-in-a-cluttered-category/ Sun, 21 Jul 2019 13:18:30 +0000 http://www.blue-berry.com/?p=1219 The Challenge How should we talk about our new-to-the-world product offering in order to position it against other offerings in the dairy aisle? Our Approach Gather consumer-generated sensory language in a focus group setting to describe the product’s taste and texture attributes. Explore usage occasions and comparison to products in adjacent categories. Insights to Action […]

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