quantitative research Archives - Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 19:10:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg quantitative research Archives - Blueberry https://www.blue-berry.com 32 32 What is the Opportunity for this Stress Management Product? https://www.blue-berry.com/news/what-is-the-opportunity-for-this-stress-management-product/ Wed, 14 Apr 2021 09:55:00 +0000 http://www.blue-berry.com/?p=1515 The Challenge Our client was looking to launch a new supplement to help with stress and wanted to understand the factors that contribute to stress and what the opportunity would be for their stress management supplement. Our Approach We conducted a Home Use Test and also asked a subset of our Home Use Test participants […]

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]]> Improving the Spray of a Home Fragrance Product https://www.blue-berry.com/news/improving-the-spray-of-a-home-fragrance-product/ Wed, 10 Feb 2021 11:49:20 +0000 http://www.blue-berry.com/?p=1504 The Challenge Our client wanted to improve their home fragrance spray product, which had received some negative feedback regarding wetness on surfaces. Two prototypes have been developed with different spray patterns, particle size, and improved fall-out from the Current product. Consumer evaluation was needed to understand if the new spray patterns are consumer noticeable and […]

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]]> Expectations Scales: 3 versus 5 points https://www.blue-berry.com/news/expectations-scales-3-versus-5-points/ Wed, 14 Oct 2020 10:10:00 +0000 http://www.blue-berry.com/?p=1410 Recently, we were collaborating with a client about a project, and she asked us which Expectation Scale we should use – 3 or 5 point. If you’re not familiar with Expectation Scales, this is what they typically look like: This is a 3-Point Expectation Scale: This is a 5-Point Expectation Scale: Expectation Scales are widely […]

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]]> Understanding the Impact of Color on Supplements https://www.blue-berry.com/news/understanding-the-impact-of-color-on-supplements/ Wed, 23 Sep 2020 10:26:05 +0000 http://www.blue-berry.com/?p=1337 The Challenge Our client is working towards the removal of artificial colors from a healthcare supplement product line, with the goal of creating a more ‘natural’ product. 1.  Obtain feedback on an initial production line with more natural colors 2.  Understand potential issues that may arise with these changes in colors Our Approach We conducted […]

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]]> What Happens When Ingredient Changes Result in Two Different but Equally-Liked Options https://www.blue-berry.com/news/what-happens-when-ingredient-changes-result-in-two-different-but-equally-liked-options/ Wed, 22 Jul 2020 10:14:47 +0000 http://www.blue-berry.com/?p=1328 The Challenge Our client is considering a different formulation for its Chipotle Veggie Chip and wants to ensure there are no discernible differences between the reformulations and Current.  The reformulations include one prototype using a new flavor house and three prototypes using reduced seasoning levels from the current flavor house. Our Approach Compare the current […]

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]]> Understanding Core & Category Consumer Impact of an Ingredient Change https://www.blue-berry.com/news/understanding-core-category-consumer-impact-of-an-ingredient-change/ Fri, 06 Mar 2020 00:31:44 +0000 http://www.blue-berry.com/?p=1240 The Challenge Can we reduce overall cheese content by 10% in our cracker product without negatively impacting consumer perception? Our Approach Test the current product against the test product with both medium and heavy brand consumers to determine if consumers equally accept the test product. What We Learned Heavy brand users were able to identify […]

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]]> What We Do, at a Glance https://www.blue-berry.com/news/what-we-do-at-a-glance/ Thu, 13 Feb 2020 14:29:12 +0000 http://www.blue-berry.com/?p=1176 We get it. Digging through pages of website data is a hassle. So, here’s a quick view on what we offer. The gist – we’re a full-service marketing research agency, which means qualitative, quantitative and sensory research, and we do it all. . . anywhere your research takes you.

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]]> Case Study: Understanding Parent-Child Perceptions of a Snack Pack Product Line-Up https://www.blue-berry.com/news/case-study-understanding-parent-child-perceptions-of-a-snack-pack-product-line-up/ Fri, 08 Nov 2019 10:19:37 +0000 http://www.blue-berry.com/?p=1136 The Challenge Our client launched a Kid’s Pudding Pack line that did not perform as expected in market.  Post-launch they wanted to understand consumer perceptions of the offering and product performance to help increase sales. Parents evaluated the concept and observed their kids’ evaluation of the products to provide a balanced perspective in order to […]

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]]> What’s in a name? Healthy versus wholesome. https://www.blue-berry.com/news/whats-in-a-name-healthy-versus-wholesome/ Mon, 30 Sep 2019 10:30:06 +0000 http://www.blue-berry.com/?p=1206 The Challenge As marketers and market researchers, we know that words are pretty important. We have to understand what a word means to consumers and what they really want when they say that word. We explored this dichotomy as it relates to snacks in our Healthy versus Wholesome poster for The Society of Sensory Professionals. […]

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]]> Developing a Line Extension for a Mature Brand https://www.blue-berry.com/news/developing-a-line-extension-for-a-mature-brand/ Tue, 05 Mar 2019 22:16:58 +0000 http://www.blue-berry.com/?p=1235 The Challenge Our client was working on a line extension for an iconic frozen brand. The team wanted to determine how far they could stretch the product offerings within their brand portfolio, by introducing a line of frozen sandwiches. Our Approach Conduct a central location test to determine product-concept fit. Determine if category users give […]

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