qualitative research Archives - Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 19:10:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg qualitative research Archives - Blueberry https://www.blue-berry.com 32 32 What is the Opportunity for this Stress Management Product? https://www.blue-berry.com/news/what-is-the-opportunity-for-this-stress-management-product/ Wed, 14 Apr 2021 09:55:00 +0000 http://www.blue-berry.com/?p=1515 The Challenge Our client was looking to launch a new supplement to help with stress and wanted to understand the factors that contribute to stress and what the opportunity would be for their stress management supplement. Our Approach We conducted a Home Use Test and also asked a subset of our Home Use Test participants […]

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]]> The 6 Surprising Benefits of Online Qual https://www.blue-berry.com/news/the-6-surprising-benefits-of-online-qual/ Wed, 17 Mar 2021 09:31:00 +0000 http://www.blue-berry.com/?p=1556 Some things may still be up in the air, but your qualitative research doesn’t have to be one of them.  Today’s online qualitative solutions go beyond the typical virtual group to deploy innovative approaches, leveraging the best tools, techs, and methods.  And, online qual delivers six surprising benefits that help you move forward faster and […]

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]]> Improving the Spray of a Home Fragrance Product https://www.blue-berry.com/news/improving-the-spray-of-a-home-fragrance-product/ Wed, 10 Feb 2021 11:49:20 +0000 http://www.blue-berry.com/?p=1504 The Challenge Our client wanted to improve their home fragrance spray product, which had received some negative feedback regarding wetness on surfaces. Two prototypes have been developed with different spray patterns, particle size, and improved fall-out from the Current product. Consumer evaluation was needed to understand if the new spray patterns are consumer noticeable and […]

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]]> Assessing Performance of All Marketing Elements https://www.blue-berry.com/news/assessing-performance-of-all-marketing-elements/ Wed, 13 Jan 2021 11:22:00 +0000 http://www.blue-berry.com/?p=1485 The Challenge Our client was looking to launch a new supplement to help with Mental Clarity. After their Home Use Tests were completed, our client wanted to further explore how to optimize the product. Our Approach A subset of our original Home Use Test participants recorded how they were feeling prior to their trial of […]

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]]> Qualitative Report Options: Summary https://www.blue-berry.com/news/qualitative-report-options-summary/ Thu, 17 Dec 2020 13:00:00 +0000 http://www.blue-berry.com/?p=1464 Disaster checks. Gaining alignment.  Last minute questions.  If you’re looking for faster insights and you’ve got an engaged team, then our Summary Report Solution can help.  Summary Reports are designed for active teams, who are ready to make decisions in-the-moment, following live research. With our Summary Report Solution, your team observes the live research, then participates in an […]

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]]> Qualitative Report Options: Snapshot https://www.blue-berry.com/news/qualitative-report-options-snapshot/ Tue, 01 Dec 2020 13:07:07 +0000 http://www.blue-berry.com/?p=1461 We get it. You need today’s qualitative insights yesterday.   That’s where Snapshot comes in.  Snapshot is our new report option that delivers topline insights in about three days, so you can move forward with confidence. With Snapshot, you choose your key questions.  Then, we conduct the research and deliver fast insights on those priorities.  We follow your Snapshot report […]

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]]> Understanding the Impact of Color on Supplements https://www.blue-berry.com/news/understanding-the-impact-of-color-on-supplements/ Wed, 23 Sep 2020 10:26:05 +0000 http://www.blue-berry.com/?p=1337 The Challenge Our client is working towards the removal of artificial colors from a healthcare supplement product line, with the goal of creating a more ‘natural’ product. 1.  Obtain feedback on an initial production line with more natural colors 2.  Understand potential issues that may arise with these changes in colors Our Approach We conducted […]

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]]> How to introduce a new food into the U.S. market https://www.blue-berry.com/news/how-to-introduce-a-new-food-into-the-u-s-market/ Mon, 17 Aug 2020 10:17:57 +0000 http://www.blue-berry.com/?p=1343 The Challenge Our client has a highly-popular international food item (a non-meat Turkish street fare) which they would like to introduce into the U.S. food market. – Explore how consumers might use the product – Determine how to position the product in the U.S. – Identify any product adjustments to better fit the U.S. palate […]

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]]> What We Do, at a Glance https://www.blue-berry.com/news/what-we-do-at-a-glance/ Thu, 13 Feb 2020 14:29:12 +0000 http://www.blue-berry.com/?p=1176 We get it. Digging through pages of website data is a hassle. So, here’s a quick view on what we offer. The gist – we’re a full-service marketing research agency, which means qualitative, quantitative and sensory research, and we do it all. . . anywhere your research takes you.

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]]> What’s in a name? Healthy versus wholesome. https://www.blue-berry.com/news/whats-in-a-name-healthy-versus-wholesome/ Mon, 30 Sep 2019 10:30:06 +0000 http://www.blue-berry.com/?p=1206 The Challenge As marketers and market researchers, we know that words are pretty important. We have to understand what a word means to consumers and what they really want when they say that word. We explored this dichotomy as it relates to snacks in our Healthy versus Wholesome poster for The Society of Sensory Professionals. […]

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