Exploring Reusable Food Storage through a Home Use Test

Exploring Reusable Food Storage through a Home Use Test

The Challenge

Our client wanted to understand consumer usage behavior and overall opinion of their reusable sandwich bags. There was no formal action standard; results were directional.

Our Approach

We conducted an in-home usage study among sandwich bag users. Each day a bag was used, respondents completed a diary entry; then an end-of-usage questionnaire was completed after nine days of usage.

What We Learned

Insights to Action

There is high purchase interest in a reusable sandwich bag, but moderate liking for these particular bags. To increase liking and purchase intent, we recommend:

For the PDF, click here.

An Inside Look as We Execute a Home Use Test

An Inside Look as We Execute a Home Use Test

Are you wondering if you can successfully convert your Central Location Test to a Home Use Test?  We thought a quick view of our HUTs in action might be helpful:

It’s true that product tests have their own unique complexities . . . However, we’ve successfully converted several CLTs to HUTs in the last two months, and we’ve conducted thousands of HUTs in our 20 years.

Please reach out to see if our Home Use Tests can be an insight solution for you.