food research Archives - Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 19:03:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg food research Archives - Blueberry https://www.blue-berry.com 32 32 How to introduce a new food into the U.S. market https://www.blue-berry.com/news/how-to-introduce-a-new-food-into-the-u-s-market/ Mon, 17 Aug 2020 10:17:57 +0000 http://www.blue-berry.com/?p=1343 The Challenge Our client has a highly-popular international food item (a non-meat Turkish street fare) which they would like to introduce into the U.S. food market. – Explore how consumers might use the product – Determine how to position the product in the U.S. – Identify any product adjustments to better fit the U.S. palate […]

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]]> What Happens When Ingredient Changes Result in Two Different but Equally-Liked Options https://www.blue-berry.com/news/what-happens-when-ingredient-changes-result-in-two-different-but-equally-liked-options/ Wed, 22 Jul 2020 10:14:47 +0000 http://www.blue-berry.com/?p=1328 The Challenge Our client is considering a different formulation for its Chipotle Veggie Chip and wants to ensure there are no discernible differences between the reformulations and Current.  The reformulations include one prototype using a new flavor house and three prototypes using reduced seasoning levels from the current flavor house. Our Approach Compare the current […]

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]]> Understanding Core & Category Consumer Impact of an Ingredient Change https://www.blue-berry.com/news/understanding-core-category-consumer-impact-of-an-ingredient-change/ Fri, 06 Mar 2020 00:31:44 +0000 http://www.blue-berry.com/?p=1240 The Challenge Can we reduce overall cheese content by 10% in our cracker product without negatively impacting consumer perception? Our Approach Test the current product against the test product with both medium and heavy brand consumers to determine if consumers equally accept the test product. What We Learned Heavy brand users were able to identify […]

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]]> Case Study: Understanding Parent-Child Perceptions of a Snack Pack Product Line-Up https://www.blue-berry.com/news/case-study-understanding-parent-child-perceptions-of-a-snack-pack-product-line-up/ Fri, 08 Nov 2019 10:19:37 +0000 http://www.blue-berry.com/?p=1136 The Challenge Our client launched a Kid’s Pudding Pack line that did not perform as expected in market.  Post-launch they wanted to understand consumer perceptions of the offering and product performance to help increase sales. Parents evaluated the concept and observed their kids’ evaluation of the products to provide a balanced perspective in order to […]

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]]> What’s in a name? Healthy versus wholesome. https://www.blue-berry.com/news/whats-in-a-name-healthy-versus-wholesome/ Mon, 30 Sep 2019 10:30:06 +0000 http://www.blue-berry.com/?p=1206 The Challenge As marketers and market researchers, we know that words are pretty important. We have to understand what a word means to consumers and what they really want when they say that word. We explored this dichotomy as it relates to snacks in our Healthy versus Wholesome poster for The Society of Sensory Professionals. […]

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]]> Creating Differentiation in a Cluttered Category https://www.blue-berry.com/news/creating-differentiation-in-a-cluttered-category/ Sun, 21 Jul 2019 13:18:30 +0000 http://www.blue-berry.com/?p=1219 The Challenge How should we talk about our new-to-the-world product offering in order to position it against other offerings in the dairy aisle? Our Approach Gather consumer-generated sensory language in a focus group setting to describe the product’s taste and texture attributes. Explore usage occasions and comparison to products in adjacent categories. Insights to Action […]

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]]> How to Extend the Product Platform through New Occasions https://www.blue-berry.com/news/how-to-extend-the-product-platform-through-new-occasions/ Fri, 10 May 2019 21:17:52 +0000 http://www.blue-berry.com/?p=1216 The Challenge As part of a strategic growth initiative for a line of sweet baked goods, our client wanted to explore new occasions, mainly breakfast. Our client had four platform ideas, which would extend them deeper into the category, as well as provide new occasions. Our Approach Co-Create in an iterative process with Category Prime […]

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]]> Developing a Line Extension for a Mature Brand https://www.blue-berry.com/news/developing-a-line-extension-for-a-mature-brand/ Tue, 05 Mar 2019 22:16:58 +0000 http://www.blue-berry.com/?p=1235 The Challenge Our client was working on a line extension for an iconic frozen brand. The team wanted to determine how far they could stretch the product offerings within their brand portfolio, by introducing a line of frozen sandwiches. Our Approach Conduct a central location test to determine product-concept fit. Determine if category users give […]

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