focus groups Archives - Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 18:56:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg focus groups Archives - Blueberry https://www.blue-berry.com 32 32 Assessing Performance of All Marketing Elements https://www.blue-berry.com/news/assessing-performance-of-all-marketing-elements/ Wed, 13 Jan 2021 11:22:00 +0000 http://www.blue-berry.com/?p=1485 The Challenge Our client was looking to launch a new supplement to help with Mental Clarity. After their Home Use Tests were completed, our client wanted to further explore how to optimize the product. Our Approach A subset of our original Home Use Test participants recorded how they were feeling prior to their trial of […]

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]]> How to introduce a new food into the U.S. market https://www.blue-berry.com/news/how-to-introduce-a-new-food-into-the-u-s-market/ Mon, 17 Aug 2020 10:17:57 +0000 http://www.blue-berry.com/?p=1343 The Challenge Our client has a highly-popular international food item (a non-meat Turkish street fare) which they would like to introduce into the U.S. food market. – Explore how consumers might use the product – Determine how to position the product in the U.S. – Identify any product adjustments to better fit the U.S. palate […]

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