central location test Archives - Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 19:03:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg central location test Archives - Blueberry https://www.blue-berry.com 32 32 Developing a Line Extension for a Mature Brand https://www.blue-berry.com/news/developing-a-line-extension-for-a-mature-brand/ Tue, 05 Mar 2019 22:16:58 +0000 http://www.blue-berry.com/?p=1235 The Challenge Our client was working on a line extension for an iconic frozen brand. The team wanted to determine how far they could stretch the product offerings within their brand portfolio, by introducing a line of frozen sandwiches. Our Approach Conduct a central location test to determine product-concept fit. Determine if category users give […]

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