Admin, Author at Blueberry https://www.blue-berry.com Thu, 10 Mar 2022 19:20:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg Admin, Author at Blueberry https://www.blue-berry.com 32 32 Why Moderators Matter Even More When Moving Sensory Research Online https://www.blue-berry.com/news/why-moderators-matter-even-more-when-moving-sensory-research-online/ Wed, 27 Oct 2021 11:23:12 +0000 https://blue-berry.com/?p=1690 Historically, sensory research has been conducted in person. But, as we’ve all learned the hard way over the last year and a half, sometimes circumstances beyond our control ultimately force change. While the pandemic necessitated a move to online methods for marketing research in general, this transition has been particularly difficult for sensory research. It’s […]

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]]> Six Reasons for Using Sensory Research https://www.blue-berry.com/news/six-reasons-for-using-sensory-research/ Tue, 07 Sep 2021 12:17:10 +0000 https://blue-berry.com/?p=1671 As brands contend with increasingly distracted and ever more demanding consumers, success depends on effectively using all the marketing tools at your disposal. Yet, there may be five of them in which you are overlooking: the senses. Or more specifically, how they work together to create a sensory experience that helps you achieve an emotional […]

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