Blueberry https://www.blue-berry.com Wed, 30 Mar 2022 19:00:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 /wp-content/uploads/2018/01/cropped-blueberry_bwithleaves2-150x150.jpg Blueberry https://www.blue-berry.com 32 32 Why Moderators Matter Even More When Moving Sensory Research Online https://www.blue-berry.com/news/why-moderators-matter-even-more-when-moving-sensory-research-online/ Wed, 27 Oct 2021 11:23:12 +0000 https://blue-berry.com/?p=1690 Historically, sensory research has been conducted in person. But, as we’ve all learned the hard way over the last year and a half, sometimes circumstances beyond our control ultimately force change. While the pandemic necessitated a move to online methods for marketing research in general, this transition has been particularly difficult for sensory research. It’s […]

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]]> Six Reasons for Using Sensory Research https://www.blue-berry.com/news/six-reasons-for-using-sensory-research/ Tue, 07 Sep 2021 12:17:10 +0000 https://blue-berry.com/?p=1671 As brands contend with increasingly distracted and ever more demanding consumers, success depends on effectively using all the marketing tools at your disposal. Yet, there may be five of them in which you are overlooking: the senses. Or more specifically, how they work together to create a sensory experience that helps you achieve an emotional […]

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]]> What is the Opportunity for this Stress Management Product? https://www.blue-berry.com/news/what-is-the-opportunity-for-this-stress-management-product/ Wed, 14 Apr 2021 09:55:00 +0000 http://www.blue-berry.com/?p=1515 The Challenge Our client was looking to launch a new supplement to help with stress and wanted to understand the factors that contribute to stress and what the opportunity would be for their stress management supplement. Our Approach We conducted a Home Use Test and also asked a subset of our Home Use Test participants […]

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]]> The 6 Surprising Benefits of Online Qual https://www.blue-berry.com/news/the-6-surprising-benefits-of-online-qual/ Wed, 17 Mar 2021 09:31:00 +0000 http://www.blue-berry.com/?p=1556 Some things may still be up in the air, but your qualitative research doesn’t have to be one of them.  Today’s online qualitative solutions go beyond the typical virtual group to deploy innovative approaches, leveraging the best tools, techs, and methods.  And, online qual delivers six surprising benefits that help you move forward faster and […]

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]]> Improving the Spray of a Home Fragrance Product https://www.blue-berry.com/news/improving-the-spray-of-a-home-fragrance-product/ Wed, 10 Feb 2021 11:49:20 +0000 http://www.blue-berry.com/?p=1504 The Challenge Our client wanted to improve their home fragrance spray product, which had received some negative feedback regarding wetness on surfaces. Two prototypes have been developed with different spray patterns, particle size, and improved fall-out from the Current product. Consumer evaluation was needed to understand if the new spray patterns are consumer noticeable and […]

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]]> Assessing Performance of All Marketing Elements https://www.blue-berry.com/news/assessing-performance-of-all-marketing-elements/ Wed, 13 Jan 2021 11:22:00 +0000 http://www.blue-berry.com/?p=1485 The Challenge Our client was looking to launch a new supplement to help with Mental Clarity. After their Home Use Tests were completed, our client wanted to further explore how to optimize the product. Our Approach A subset of our original Home Use Test participants recorded how they were feeling prior to their trial of […]

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]]> Qualitative Report Options: Summary https://www.blue-berry.com/news/qualitative-report-options-summary/ Thu, 17 Dec 2020 13:00:00 +0000 http://www.blue-berry.com/?p=1464 Disaster checks. Gaining alignment.  Last minute questions.  If you’re looking for faster insights and you’ve got an engaged team, then our Summary Report Solution can help.  Summary Reports are designed for active teams, who are ready to make decisions in-the-moment, following live research. With our Summary Report Solution, your team observes the live research, then participates in an […]

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]]> Qualitative Report Options: Snapshot https://www.blue-berry.com/news/qualitative-report-options-snapshot/ Tue, 01 Dec 2020 13:07:07 +0000 http://www.blue-berry.com/?p=1461 We get it. You need today’s qualitative insights yesterday.   That’s where Snapshot comes in.  Snapshot is our new report option that delivers topline insights in about three days, so you can move forward with confidence. With Snapshot, you choose your key questions.  Then, we conduct the research and deliver fast insights on those priorities.  We follow your Snapshot report […]

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]]> Expectations Scales: 3 versus 5 points https://www.blue-berry.com/news/expectations-scales-3-versus-5-points/ Wed, 14 Oct 2020 10:10:00 +0000 http://www.blue-berry.com/?p=1410 Recently, we were collaborating with a client about a project, and she asked us which Expectation Scale we should use – 3 or 5 point. If you’re not familiar with Expectation Scales, this is what they typically look like: This is a 3-Point Expectation Scale: This is a 5-Point Expectation Scale: Expectation Scales are widely […]

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]]> Understanding the Impact of Color on Supplements https://www.blue-berry.com/news/understanding-the-impact-of-color-on-supplements/ Wed, 23 Sep 2020 10:26:05 +0000 http://www.blue-berry.com/?p=1337 The Challenge Our client is working towards the removal of artificial colors from a healthcare supplement product line, with the goal of creating a more ‘natural’ product. 1.  Obtain feedback on an initial production line with more natural colors 2.  Understand potential issues that may arise with these changes in colors Our Approach We conducted […]

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